Castle Howard has been working with Digipanda, a China-focused digital marketing agency to adopt WeChat Pay and Alipay options at the ticket office, cafe, shop and restaurants to enhance experiences for Chinese visitors.

Digipanda are also helping to develop a new Chinese language website for Castle Howard. 

Abbigail Ollive, Head of Marketing and Sales, said "Working with Digipanda has allowed us to remain at the forefront of promoting Castle Howard to the Chinese Market. We are really pleased to be one of the first attractions in the UK to install WeChat Pay solutions across our shops, restaurants and ticket office, and we are confident that the new Chinese language website will improve our communication and grow our visitor numbers from China. 

Castle Howard remains a very popular destination for inbound visitors from China and working with Digipanda on several projects will ensure we give a top quality service through every step of the journey."