Further Information:

Marketing

• Assist with all marketing campaigns for the Visitor Attraction and wider Castle Howard Estate.
• Coordinate specific marketing campaigns as assigned by the Marketing & PR Manager, designed to meet sales and footfall targets.
• Keep the Castle Howard website up to date and produce content, including written copy.
• Ensure Castle Howard listings appear on third party websites.
• Support with the content distribution calendar, and work with the Marketing & PR Manager to deliver regular e-shots and e-newsletters.
• Support with the social media strategy, schedule, and calendar, including creating, writing and scheduling content for Castle Howard’s channels.
• Support with photoshoots, video shoots, and other content-development.
• Work closely with all Castle Howard teams to understand the broad offer and goals of all departments, and support Retail, Food and Beverage and the Lakeside Holiday Park in reaching their sales targets.
• Support the Sales and Partnerships Manager in marketing to groups, by producing literature and content aimed at this market.
• Occasionally attend trade fairs, press, and business networking events.
• Work closely with media buyers, agencies, advertisers, and other stakeholders.
• Play a role in the life of the company and to work across departments to develop a positive and engaged organisational culture.

PR

• Assist with producing press releases and media packs.
• Liaise with PR agencies and provide up to date information and listings.
• Assist with FAM visits for front of house teams from hotels in the local area.
• Help to chaperone any filming, radio, or media visits.

Membership

• Coordinate marketing the Castle Howard Membership scheme with multiple annual campaigns, including leading campaigns to attract new members, and retain and steward existing members.
• Evaluate and run reports on membership.

Evaluation

• Analyse data and metrics to provide the business with insights and reports that will influence decision making and help understand our audiences.
• Monitor, run reports, and regularly evaluate the marketing department’s activities and campaigns.  
• Ensure that all visitors and customer contacts (including tourism professionals, travel trade, group travel organisers and consumers) are included and up to date on the CRM database.
• Undertake market research exercises as required.

Customer Service

• Be a friendly and approachable contact for general visitor queries by phone, email and on social media platforms.
• Occasionally assist with group enquiries and bookings effectively and timely, ensuring all correspondence is up to date and changes are reflected in Estate diaries. Communicate and liaise with colleagues as appropriate.
• Occasionally attend trade events aimed at the Groups and Travel Trade market and follow up all sales leads from these trade shows and add to the database.
• Form strong relationships with industry and partners within the tourism sector ensuring they have all the current sales information.
• Undertake other duties that may reasonably be required by the Marketing & PR Manager.

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