After ten weeks of voting in China, VisitBritain has revealed the new Mandarin names for 101 points of interest across Britain, suggested by the Chinese public for the ‘GREAT Names for GREAT Britain’ campaign.

Out of three possible naming suggestions chosen by the Chinese public, Castle Howard has decided to adopt the new Mandarin name: Peng Lai Qiong Yu, translated in English as Magnificent Fairyland Palace. This name received 1,000 votes.

We’re delighted with our new Mandarin name, which sums up the romance, grandeur and beauty of Castle Howard perfectly and hope many more people come and visit our stunning region and see for themselves.

China is now the world’s largest outbound market, with visitors to Britain already spending £500 million. VisitBritain has ambitious plans to double the value of that market by 2020 and to ensure that growth is spread across the nations and regions.